Any marketing that uses electronic devices can be used by marketing specialists to convey promotional messaging and measure its impact through your customer journey. In practice, digital marketing typically refers to marketing campaigns that appear on a computer, phone, tablet, or another device. It can take many forms, including online video, display ads, search engine marketing, paid social ads, and social media posts. Digital marketing is often compared to “traditional marketing” such as magazine ads, billboards, and direct mail.
What is digital marketing?
Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as marketing.
Why is digital marketing important?
Any type of marketing can help your business thrive. However, digital marketing has become increasingly important because of how accessible digital channels are. In fact, there were five billion internet users globally in 2022 alone.
From social media to text messages, there are many ways to use digital marketing tactics in order to communicate with your target audience. Additionally, digital marketing has minimal upfront costs, making it a cost-effective marketing technique for small businesses.
Types of digital marketing
There are as many specializations within digital marketing as there are ways of interacting using digital media. Here are a few key examples of types of digital marketing tactics.
- Search Engine Optimization
- Content Marketing
- Social Media Marketing
- Pay-Per-Click Marketing
- Affiliate Marketing
- Native Advertising
- Influence Marketing
- Marketing Automation
- Email Marketing
- Mobile Marketing
Digital Marketing Creates growth
Digital marketing should be one of the primary focuses of almost any business’s overall marketing strategy. Never before has there been a way to stay in such consistent contact with your customers, and nothing else offers the level of professionalization that digital data can provide. The more you embrace the possibilities of digital marketing, the more you’ll be able to realize your company’s growth potential.