Objective focused creativity


Our creative design team is skilled at producing web designs, user interfaces, branding, business cards, promotional movies, animations, and marketing materials. To ensure satisfaction, our designers collaborate with clients.

Innovative Designs

How do you think of your business? Do you think of it as having a striking or a subtle visual approach, a chatty or an authoritative tone of voice? If your branding and styling doesn’t match your approach, your customer interactions will be confused and send out the wrong message.

In order to build strong and lasting relationships with customers, you need to be targeting the right customers, and getting them interested from the moment they see, hear or watch your brand. A strong and cohesive brand approach over multiple channels helps to reinforce the message and build trust in your company.

As a design agency, we fully understand the power that strong brand management brings to an organization. Direct optimize in-house designers are well versed in brand creation and have taken branding through to company stationery, brochure, national press advertisements as well as building and vehicular sign writing.

We’ll work with you to determine your beliefs, objectives, and voice so that we can contrast them with those of others in your field. We’ll research past successes and failures, combine them with the customer groups you need to reach, and create demographics that are easy to target.

With the use of this research, we’ll next begin the creative branding process with you, choosing brand colour schemes, iconography, typography, and even the writing style you’ll use whether the content is for offline publications like brochures or online ones like blogs or product manuals. We will construct your business branding with a voice that can be heard through the clamour of your competitors as we bring all these minor aspects together with one specific and shared aim.

What We Do

  • Web Layouts
  • User Interface (UI)
  • Users Experience (UX)
  • Branding
  • Brand Guidelines
  • Brochures
  • Stationery
  • Proof of concepts
  • Presentations
  • Promo Videos
  • Slideshows
ux ui trends neuromorphic 2