Keyword research is the most essential step in creating your SEO strategy. Whether creating blog posts, videos, social media posts, etc., your content should be inseparable from your keyword research. We’ll tell you how to get the best.
What is keyword research?
Keyword research is a process of finding and analyzing popular words that people fill in when using search engines. The result of this research should be adding keywords to your content so that you can rank better on those Search Engines.
It can also help when you’re stuck for new blog post ideas. By doing keyword research, you will not only get inspiration but also highlight the needs of your audience. It is essential to keep up with trends.
Make a personal list
Start by making a list of your own, perhaps already of the keywords you are using. You are the person who knows your business best. This means you will know the best way for your customers to find you.
You may be doing something right without even realizing it. Over the past few years, Google has refined its algorithms to recognize the intent of a searcher to the point where we might think it’s scary. For example, it’s not the same if you’re looking for the “best laptops” or a “buy online laptop.” Almost perfectly, it will list your laptop ideas first, and a list of people/companies involved in organizing second.
Another great start to keyword research is to try to find the words yourself. Autocomplete in search engines can be a great helper. You can find high-quality phrases and words for your content as people use search engines, and the most popular suggestions can be a discovery. Take some of the most used keywords and see what autocomplete can do for you.
Let’s take the example of a wedding again. You may find that some of your search results are related to wedding finance or even how to make your own decorations. Weddings are expensive, that’s for sure. So, the concern with funding the event is normal, as well as the need to get involved in the process. If you don’t provide this information on your website, consider adding it.
Check the Competition
When you search for your keywords on Google, who is ranking in the results? Is it because?
It’s always a good idea to check out the competition and see what kind of content and information they offer on their website and social media. Some tools can even help you detect keywords. But consider it just data collection. You still need to make a list that suits your own strategy.
As you spend time on your competitor’s website, also check out how they’ve organized their content. Not to copy what they do, but to learn what you can do differently and make your site unique.
Check with your customers
Once you’re done with keyword research on your own, it’s time to ask your existing customers. These are the people who like your business and know something about the products/services you offer. Therefore, their opinion is extremely valuable. They can tell you something that you can’t find on your own.
You can ask them by sending a survey email, posting a form on your website, via social media, or simply asking them over the phone if this is how you communicate. Ask them what search terms they used to find your business. And write them down.
Let us know if this was helpful.